SCCDAT KNOW THE RISKS PRESS RELEASE FOR IMMEDIATE RELEASE
SCCDAT and VYPE Media Launch “Know the Risks” Cannabis Prevention Campaign
Sumner County initiative provides young adults ages 18-21 and parents and caregivers with practical, evidence-based information
WELLINGTON, Kan. – November 11, 2026 – The Sumner County Community Drug Action Team (SCCDAT), in partnership with VYPE Media Kansas, has launched “Know the Risks,” a cannabis prevention campaign created for Sumner County young adults ages 18-21 and the parents and caregivers who support them.
The campaign gives young adults clear, practical information they can use when making decisions that affect their safety, focus, health and future. A separate parent and caregiver message track provides facts and conversation starters designed to encourage calm, open communication.
Across six core themes, “Know the Risks” addresses brain development, reaction time, memory and focus, driving risk, mental health and the higher potency of many cannabis products available today. Campaign messages will appear through paid digital advertising targeted to Sumner County young adults ages 18-21, social media, VYPE digital media and VYPE magazine placements. The campaign runs from November 11, 2026, through June 1, 2027. Weekly topic messages run November 16 through December 27, 2026, followed by continued rotation of campaign and topic messages from December 28, 2026, through June 1, 2027.
| “Clear, trustworthy information helps young adults and families make safer, more informed choices,” said Kori Boyd, Executive Director of SCCDAT. “Know the Risks gives Sumner County residents practical facts and conversation tools they can use without judgment or scare tactics.” |
All campaign materials direct audiences to an SCCDAT-hosted landing page where young adults and caregivers can explore campaign topics, safety actions and approved resources in one place. Visit sccdat.org/know-the-risks/ to learn more.
About SCCDAT
The Sumner County Community Drug Action Team engages communities, families and youth, empowers young people to make healthy choices, and educates the community about substance-use prevention. SCCDAT’s vision is to prevent and decrease drug use in Sumner County.
About VYPE Media Kansas
VYPE Media Kansas connects local communities through print, digital and social media. For the “Know the Risks” campaign, VYPE provides creative development, campaign production, media placement and performance reporting in support of SCCDAT’s prevention goals.
Media Contact
Kori Boyd, Executive Director
SCCDAT
316-214-8476
